Build a Weekly Lead Generation Machine - Coffee Club Thursday

When Orlando needs its business news it turns to the Orlando Business Journal. Find out how you can use the leading business paper to grow your business this Thursday at Coffee Club as we welcome Robert Bobroff, circulation sales executive, from the Orlando Business Journal to discuss "Growing Your Business with the OBJ.

"Don't miss tips, leading strategies and meeting dozens of new contacts in just one hour this Thursday.

About Our Speaker:
Robert Bobroff was born and raised in the Orlando area, and is a graduate of the University of Central Florida with a degree in Marketing. He has over 13 years of sales and sales management experience. In his position as Circulation Sales Executive with Orlando Business Journal, he educates readers on how to use Orlando Business Journal to generate leads and increase sales. He also teaches seminars geared toward readers in transition or looking for a career change to assist in their job search through utilizing the OBJ.Robert is married with two daughters. He enjoys sports and spending time with his family.

Coffee Club is FREE because of our monthly sponsor:
DMA Consulting has been helping small businesses define, plan and reach their goals for more than 20 years through the use of everything from custom programming to strategic planning. Starting a business? Looking to make some extra cash? DMA is here to help you thrive, not just survive. Call 321.235.5700 to learn more.

Coffee Club meets every Thursday from 8:30-9:30am at the Airport Marriott at 7499 Augusta National Drive. Parking at the Marriott is $5.00 for all cars. Visit us online at www.OrlandoCoffeeClub.com to learn more.

Sponsor Coffee Club during the month of August. Email david@insightmg.com. for details.

The Importance of Determining Marketing Return-On-Investment (ROI)

By Michelle Matura Hentzell

As budget dollars become scarcer, determining an ROI on marketing investments becomes more important than ever. ROI does not only tell you the cost of the campaign but it tells you the effectiveness.
You may ask, “How do you determine campaign effectiveness?” First, you want to start with establishing your goal and then think about what types of measures would help you get to your goal. Here are a few examples:

• Number of leads
• Revenue generated
• Number of web hits or visitors
• Sales Volume

There are many ways to determine ROI but the most common are expressed in terms of a dollar amount or as a ratio. The formulas are simple.

The dollar amount formula shows how the campaign increased profit.
(Cost savings and earnings) – (Dollars invested) = ROI

The ratio formula shows, in dollars, how much you got back for every dollar invested.
(Cost savings and earnings) / (Dollars invested) = ROI

It is important to measure every marketing initiative to determine its success or possibly its failure. But, if the campaign is not a success, then you can re-evaluate and not run the same type of campaign again.