Do You Have a Unique Value Proposition?

By Michelle Matura Hentzell

Your Unique Value Proposition (UVP) provides you direction as to how to market your products, services or websites. That is why it is important to know about how your UVP applies to your business.

The idea is to organize all of your key “values” in just a few sentences. If you have 30 seconds to share the benefits of your business what would you say and what would provide the most impact? You want to be sure to include the following elements in your UVP:

• Identify your target market
• Share the key benefits that your product or service provides to your target market
• Share a brief description of your product or service
• This is the most important piece of you UVP, what makes you unique

The above elements are guidelines for developing your UVP but ultimately you need to have a finished product that shares how you set yourself apart from your competition.
For a short time, businesses can find success without their UVP but over time, it will be important to develop a UVP. Why you may ask? Because a savvy competitor will easily find a way to set them apart and your business will fall behind.

Here is an example of a value proposition:
Insight Marketing Group provides marketing and business development support to physician practices and health care companies. Through strategic initiatives, Insight Marketing Group will help grow revenue, increase market share and build awareness.

The UVP may change as you develop new products or services or if you identify other unique characteristics to set you apart from your competition. There are tools on the net that provide detailed guidance on how to develop your UVP. The key is to continue to set yourself apart and communicate those unique differences in the marketplace.